Deutsch Newspaper advertising executives are glad to have the bleak year of 2009 behind them, and are looking forward to 2010 with more optimism. The 20th World Newspaper Advertising Conference will help them set simple and straightforward priorities for the upcoming year: meet the targets and plan for the future, but meet the targets first!

The conference, to be held on 4 and 5 March in Copenhagen, Denmark, annually draws hundreds of newspaper advertising executives from around the globe, who meet to discuss their common goal: increasing advertising revenues at a time when competition has never been greater.

The event, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), includes content from WAN-IFRA's global newspaper and media research projects and features the most effective advertising strategies from among WAN-IFRA's 18,000 newspaper members world-wide.

The evolving conference programme and other details can be found at www.ifra.com/worldadvertising.

Confirmed speakers include:

  Annelies Van Den Belt, Group CEO of Russian-based SUP Fabrik, an online media company that includes an online sales house which sells both Russian and foreign media sites including Yahoo, the BBC, and a number of newspaper sites. Ms Van Den Belt, who is the former digital media director for News International and new media director for the Telegraph Group in the UK, will participate in a session that provides an economic outlook for advertising, and will co-chair the conference.

  Moritz Wuttke, CEO and Founder of NextMediaInitiatives, based in China and Switzerland, and the former CEO for Publicitas in Asia and China, whose presentation will focus on the impact of Google and Yahoo on the online advertising market and what publishers can do to increase their online ad revenues.

  Ross Biggam, the Director General of the Association of Commercial Television in Europe (ACT), who will present lessons and advertising strategies from the television industry as it undergoes transformation in the multimedia age.

  Michael Paustian, the Deputy Editor-in-chief of Bild, Europe's largest newspaper, which is a leader in user-generated content, and user-generated advertising strategies. Bild has created an advertising portal on bild.de where users upload, manage and pay for their own advertisements. Mr Paustian's presentation will examine the advertising portal, "Bild Dir Deine Werbung", which was launched with Germany's biggest pitch in advertising history.

  John Bradshaw, CEO of MFA in the United Kingdom and Portugal, who will examine hyperlocal and social network advertising opportunities.

  Mark Rix, CEO of Associated Newspapers' Dubai subsidiary, Catchpole Communications, the publisher of 7 Days, and former Managing Director of MEN Media Ltd. in the United Kingdom, who will take part in a training and development panel discussion. Other panellists include Lynn Cunningham, Human Resources Director of Telegraph Media Group, Eamonn Byrne, Business Director at WAN-IFRA, Mr Paustian, and Ms Van Den Belt.

  Plus more speakers to be announced. Please consult www.ifra.com/worldadvertising for the evolving conference programme.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world's newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.

Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.