Frankfurt – 2018-10-04
The impact of trust on the performance of news and the revenues of news media companies worldwide is undeniable, according to the findings of WAN-IFRA’s annual World Press Trends report.
The report analyses the data collected from WAN-IFRA’s annual survey of more than 70 countries, in addition to the insights and data from its global partners, including ZenithOptimedia, IPSOS, PwC, and Chartbeat.
“For the press, securing a trusted relationship with its audience is not only an economic imperative but also a social and democratic obligation,” said Vincent Peyrègne, CEO of the World Association of Newspapers and News Publishers (WAN-IFRA).
“This year’s World Press Trends analysis shows that a lack of trust can cost publishers where it hurts most – with their audiences and advertisers, therefore impacting revenues. And, perhaps more profoundly, it is potentially costing them a central and pivotal role in their communities and society at large.”
This year's analysis was conducted by Dr. François Nel, Reader in Media Innovation at the Media Innovation Studio, University of Central Lancashire, Dr. Coral Milburn-Curtis, Associate Fellow at Green Templeton College, University of Oxford, and Prof. Castulus Kolo, Macromedia University of Applied Sciences, Munich (Germany).
In addition to the significant statistical evidence that trust impacts revenues, World Press Trends reports on the key performance indicators from 2017. Here are some of the findings:
WAN-IFRA Members can download the report supported this year by Protecmedia for free (www.wan-ifra.org/wpt_report_2018 [1]); non-members can purchase the report. (Note to trade press: if you are interested in having the full report, email: dean.roper@wan-ifra.org [2])
WORLD PRESS TRENDS DATABASE
World Press Trends has been published by WAN-IFRA since 1989. The data is compiled in an interactive database and this an annual report, both available to WAN-IFRA members without charge. For non-members, WAN-IFRA offers the database by individual access, on an annual subscription basis, and IP access that allows companies, universities or libraries to provide access to any number of users. Full details can be found at http://www.wan-ifra.org/wpt [3] .
ABOUT WAN-IFRA REPORTS WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Latest reports published this year include:
ABOUT WAN-IFRA WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media, and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies. With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries. www.wan-ifra.org [8]
Links:
[1] http://www.wan-ifra.org/wpt_report_2018
[2] mailto:dean.roper@wan-ifra.org
[3] http://www.wan-ifra.org/wpt
[4] http://www.wan-ifra.org/reports/2018/08/22/engaged-readers-don-t-churn-retention-lessons-for-digital-subscriptions
[5] http://www.wan-ifra.org/reports/2018/09/28/time-spent-reading-news-brands
[6] http://www.wan-ifra.org/reports/2018/05/31/publisher-ad-alliances-why-they-make-sense-and-how-they-work
[7] http://www.wan-ifra.org/reports/2018/08/07/the-sustainability-of-newspapers-0
[8] http://www.wan-ifra.org/