Smitha Vasudevan is a Senior Manager, Marketing at the Malayala Manorama. She has an MBA from the Rajagiri Center for Business Studies and has worked for 15 years with Print and Online products. She is actively engaged in creating Online destinations for classified print categories and has successfully launched m4marry.com a matrimonial portal, hello address, a real estate site and quick kerala, a yellow pages version. She is in the process of launching yet another digital classifieds site.