World Association of News Publishers


Martijn Groot

Martijn Groot

CEO, Co-founder, Peecho, The Netherlands

Martijn Groot brings a history of successful online and offline experience in commercial sales and startups to his role as CEO of Peecho, a free service that allows anyone to sell their digital content as a physical product, without worries. He is responsible for the execution of the company strategy, sales and marketing, external relations and investor relations.

Founded in November 2009, Peecho is a free service that allows anyone to sell professionally printed products from their application or website, and make a profit with every sale. Customers simply sign up, get the print button code and embed it in their website. Visitors can then buy digital documents or images as photo books, reports, magazines, canvas prints, and more.

Prior to founding Peecho, Groot was Commercial Director and led all B2C marketing and sales for AlbumPrinter, the first European company to offer a fully integrated end-to-end solution that enables consumers to create hardcover photo books and other photo products using their own digital images. The company grew by over 22,000% during its first five years. Prior to AlbumPrinter, Groot spent nearly eight years working within The Kinnevik Group in a variety of roles including launching their first MVNO in The Netherlands

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