Day 1: Wednesday, 11 September

Opening session

Common opening & welcome Address

Opening Keynote

Tomas Brunegard, President, WAN-IFRA    

Expo Inauguration and Visit

Session: The new face of advertising

Digital Advertising in India. What is the trend and the growth potential? A Joint-research report from IAMAI and IMRB

Tarun Abhichandani, Group Business Director, eTech Group, IMRB International

Crossmedia advertising strategies of Nation Media Group. How does NMG with its huge presence in Print, Online, TV and Radio provide crossmedia advertising solutions to its clients

James Sagoti, Commercial Manager, Nation Media Group, Kenya

Digital advertising strategy of Mint, Business daily from HT Media

Jose Martin Tharakan, National News Editor, Mint, India

The advertising strategy of a large FMCG company.  How do they reach out to their customers?

Day 2: Thursday, 12 September

Session: Digital Publishing and Revenue Models(Common with Newsroom Summit)

Extending reach - different markets, different users.

Rod Kenning, Head, Digital Development, Polaris Media, Australia

Mobile publishing. The Hindu successfully launched their mobile app in android.      What are the experiences? 

P.D. Sundar, Asst.Vice President and Business Head, KSL Digital, India

Content rights and monetization. Are newspapers giving content free for aggregators? What is the way forward?

Terry Maguire, Founder, Mediterranean Media Center, France

Panel Discussion: News aggregation and content rights - who owns the content?

Panel Chair: Siddharth Varadarajan, Editor, The Hindu

Panellists:Pichai Cheunsuksawadi, Editor-in-Chief, Bangkok Post, Anant Goenka - Head Digital Media, The Indian Express, Mahfuz Anam, Editor, The Daily Star, Bangladesh.

Session: Revenue Opportunities from Classifieds

Six emerging trends in classifieds and how publishers can increase their revenue?.

Katja Riefler, Principal and Director, EMEA, AIM Group, Germany

Focused online classifieds: Manorama maintains separate classifieds website for matrimony, real estate, yellow pages and deals. What is the business model and the success story.

Smitha Vasudevan, Senior Manager Marketing, Malayala Manorama, India

Session: Advertising with the “Wow” factor (Common with Printing Summit)

Personalised advertising with ink-jet heads in the web press. Axel springer has made significant investment in this hybrid technology. What is the business case and what are the advertising possibilities?

Torsten Kruse, Head Product und Technology, Axel Springer AG, Germany

Connecting the Print and Digital advertising with “Augmented Reality”.

Ajay Vaishnavi, Director – Telecom, Times Internet Limited, India

Innovative advertising: Ceylon Today in Sri Lanka has offered several innovative advertising solutions to their clients. What are the experiences. 

Saranga Wijeyarathne, Director - Marketing, Ceylon Newspapers (Pvt) Ltd., Sri Lanka

Day 3: Friday, 13 September

Session 5: The Power of Print

Power of Print: Growing print with segmentation and right targeting. Strategies that attracted new readers to print in the new media age

DD Purkayastha, Managing Director and CEO, ABP Pvt. Ltd., India

Innovation in Print: Re-invention of newspaper with attractive and innovative products by the best use of technology.

Manfred Werfel, Deputy CEO, WAN-IFRA

The Power of Print: The importance of print advertising in a successful advertising campaign.

Ramanujam Sridhar, CEO, Integrated Brand-Comm Pvt. Ltd., India

The future of news media business. The niche-media approach and experiences from Philippine Daily Inquirer.

Sandy Prieto Romualdez, President, Philippine Daily Inquirer, Philippines.

Conference closing.