Harnessing Audience Analytics: an SFN Forum
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Event Navigation - Primary
Programme
Tuesday, 8. October 2013
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Hall 2.2, Room Ulm, Messe Berlin
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Hall 2.2, Room Ulm, Messe Berlin
Data is said to be the new oil for publishers, but most are drowning in data, not capitalizing on it. Information is often locked within multiple channels and different functional and application silos. Publishers have difficulty gaining a 360° consumer view and a shortage of deep insight and foresight that can be used for business advantages, for editorial purposes, for audience marketing and for advertising solutions. In his presentation Dirk will explain how to leverage data into actionable insights: a data- and CRM roadmap and some lessons learned at De Persgroep.
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Hall 2.2, Room Ulm, Messe Berlin
With more media companies hiring Chief Data Officers, how will the use of customer information change advertising sales and content creation? Will Big D (for data) replace the Big C (for content) as the number 1 business priority? Phillip Crawley, CEO of The Globe and Mail, Canada’s National Newspaper, discusses the issues.
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Hall 2.2, Room Ulm, Messe Berlin
Publisher focus on taking control of one's audience knowledge and stopping data leakage
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Hall 2.2, Room Ulm, Messe Berlin
How former competitors in the publishing world have joined forces to become premium ad platforms themselves and stop 3rd parties such as Google from utilizing their audience knowledge for their own gain.
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Hall 2.2, Room Ulm, Messe Berlin
Breaking down silos is key for the TMG approach in their data strategy. A sneak preview of their plans will be announced during this sessions. Its not about vendor selection and making data available. Its about changing your organization so data will flow easily through the company. Yoon Sterkenburg and Martin van der Meij explain how and why the take this approach and why sales and consumer data could and should be combined. Online and offline.
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The Premium Publisher Network, owned by the leading Swiss publisher Tamedia, has become the premier advertising platform for targeted, high quality- and high revenue ads, which in turn made it possible to keep external ad networks out of the sites thereby stopping data leakage to 3rd parties. At the same time PPN builds up a Big Data solution for the whole Tamedia group with the cutting-edge technology platform of Cxense.
Date and Location
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08 Oct 2013Room Ulm, Messe Berlin, BerlinGermany
Contact information
Sergio de Oliveira
Director of Exhibitions
WAN-IFRA
| Frankfurt,
Germany
Phone: +49.69.240063-282
E-Mail: sergio.oliveira@wan-ifra.org