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DTSTART:20130605T090000
DTEND:20130605T110000
DTSTAMP:20240329T140222
DESCRIPTION:Monetising mobile platforms through techniques ranging from con
textual advertising\, location-based advertising\, in-app advertising and s
ponsorship models will be addressed in this session. Moderator: <
em>Dr. Stig Nordqvist\, Executive
Director\, Publishing & Digital\, WAN-IFRA Monetis
ing mobile the Motown way For fulfilling content and advertising o
pportunities\, the critical factor is the means of production. With in
sight from 1930s Detroit - plus examples from the best of today’s mobile
and tablet innovators - Matt Kelly presents the essential checklist for any
publisher looking to create a powerful and sustainable mobile commercial s
trategy. Matt Kelly\, Former
Publisher Mirror Digital and Publishing Consultant\, Cases i Assoc
iats\, UK The evolution of AR within
community newspapers Glacier Media made 40 newspaper and B2B title
s interactive with augmented reality. It increased engagement and created a
new revenue steam through upselling ads. Peter Kvarnstrom\, President of BC Community Media at Glacier Media
LOCATION:
SUMMARY:Session 7. From dimes to digital dollars? (WAF)
X-WANIFRA-EVENTSTREAM;X-WANIFRA-INDEX=0:World Advertising Forum
X-WANIFRA-EVENT-URL;X-WANIFRA-INDEX=0:http://www.wan-ifra.org/event-export/
61387
X-WANIFRA-EVENT;X-WANIFRA-INDEX=0:65th World Newspaper Congress
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