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DTSTART:20130605T090000
DTEND:20130605T103000
DTSTAMP:20240329T085404
DESCRIPTION:Despite the predictions of the impending demise of printed news
papers\, print remains central to revenue generation. While much attention
is focused on digital\, some publishers are quietly investing in new printi
ng plants and launching successful\, new print titles. What are the ke
y success factors? Moderator: Manfred Werfel\, Deputy CEO\, WAN-IFRA The growth of Ebela In September 2012\, ABP Group launched a new
daily\, Ebela\, in Calcutta. The new launch aimed at the youth became a ru
naway success selling over 300\,000 copies but without cannibalizing the gr
oup’s well established quality daily. Recent research shows an unduplicat
ed readership of 56% with the group’s quality daily. This case study pres
entation will offer insights into how segmentation and targeting can create
opportunities in print. D.D. Purkayastha<
/a>\, Managing Director & CEO\, ABP
\, India Innovative advertising in print and b
eyond Creative formats and use of paper\, plus new technologies\,
help in retaining advertisers and increasing yields. Ulbe Jelluma\, Marketing Manager\, PrintPo
wer Europe\, Germany Business growth
through innovative green product development De Persgroup has 
; invested in newspapers in Belgium and in the Netherlands and they see a g
rowing market in green newspaper products. Christian Van Th
illo\, CEO\, De Persgroup\, Belgium
LOCATION:
SUMMARY:Session 7. The resilience of print (WNC)
X-WANIFRA-EVENTSTREAM;X-WANIFRA-INDEX=0:World Newspaper Congress
X-WANIFRA-EVENT-URL;X-WANIFRA-INDEX=0:http://www.wan-ifra.org/event-export/
61387
X-WANIFRA-EVENT;X-WANIFRA-INDEX=0:65th World Newspaper Congress
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