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DTSTART:20130604T140000
DTEND:20130604T153000
DTSTAMP:20240329T143920
DESCRIPTION:Alternative revenue streams is on the top of most publishers’
agendas. Many are venturing into e-commerce\, mergers and acquisitions or
B2B activities. Moderator: Peter Lamb\, P
artner\, Lamb Consulting\, USA Monetizing
online video The New York Times has established itself as a leadi
ng provider of online video content. It is also a pioneer in monetizing the
se content via contextual sponsorship\, targeted pre-roll ads\, long-
form lounge video ads\, full page interstisials\, multichannel video ads\,
etc. Craig Smith\, Managing Editor\, cn.nytimes.com\, USA
Prolonging the Sunset of Print in India How the Times of India Group has used Innovations in advertising such
as Distinctive Advertising Formats + Options\, Initiatives such as Brand C
apital\, MediaNet to grow ad revenues manifold and ensure print advertising
remains vibrant and a must-have media buy in India! Shrijeet Mishra\, COO\, Bennett C
oleman & Co\, India Revenue diversificatio
n at Schibsted Schibsted is one of the most successful revenue div
ersification case study in the media world. The Scandinavian publisher
generates over 50% of its revenues from mom print activities ranging
from online classifieds to search\, e-commerce \, mobile TV and other ventu
res. Anders Berglund\, VP Sales\, S
chibsted\, Sweden
LOCATION:
SUMMARY:Session 5. Diversifying revenue streams (WNC)
X-WANIFRA-EVENTSTREAM;X-WANIFRA-INDEX=0:World Newspaper Congress
X-WANIFRA-EVENT-URL;X-WANIFRA-INDEX=0:http://www.wan-ifra.org/event-export/
61387
X-WANIFRA-EVENT;X-WANIFRA-INDEX=0:65th World Newspaper Congress
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