World Association of News Publishers


Independent.ie re-launches iPhone App

Independent.ie re-launches iPhone App

Article ID:

13402

07.06.11 - www.independent.ie re-launches its iPhone app this week, this new upgraded app has been created to reflect customer feedback including, 8 new sections, such as Breaking News and Business, more articles in each section and more frequent updates throughout the day. In a significant upgrade strategy to empower users the app also includes further enhancements such as faster performance and the ability for users to personalise their own navigation, so they can choose the news that is important to them.

This excellent upgrade means that the app is designed to ensure easy navigation and greater access to news, reflected with the inclusion of breaking news, Irish news, business, sport, entertainment, health, lifestyle, education, travel and top stories. Another neat and unique feature to this app is that video can also be accommodated which further enhances the user experience of this app on the go. Advertisers will also have the ability to target specific sections on the iPhone app.

Ian Byrne, CEO, Independent Digital, said: ‘It is our aim to deliver an iPhone app that will provide our users with a useful, on-the-go method of receiving the very latest news updates and reviews. Our multi – platform strategy is to provide the best news service possible and this app is simply an extension of that, allowing our consumers/users quick and easy access to national and global news, no matter where they are. The unique personalisation and easy access to video provide a ‘best in class’ experience for our users.’

To stay on top of the latest in breaking news, download the www.independent.ie  app to your handset for free from i Tunes store.

Author

Michael Spinner-Just's picture

Michael Spinner-Just

Date

2011-06-07 14:16

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